Home Buyers Journey
How can we stand out from the saturated real estate market for first home buyers during the early stages of their journey?
How might we engage first home buyers to feel as though we can offer them a one stop shop for most of their home buying journey?
Research, design and User Testing with a prototype
Testing a design hypothesis
I wanted to create a visual experience making it easy for users to access any part of the journey. A visual journey map could allow users to quickly get context, and understand there is support for the end-to-end journey.
We carried out ten one-on-one interviews with participants who were in the early stages of buying their first home, using an online prototype (desktop and mobile).
We tested a number of concepts including the visual journey map, and a dashboard.
User testing – what they said…
Outcomes – the next design iteration
The outcomes of the user testing allowed us to refine and validate a more detailed design for the visual journey map and the dashboard.
I mapped out the onboarding flow for users to understand at a high level what was required on this journey.
Another example of user flows I created to capture additional pathways.
I conducted a survey to determine the most effective taglines.
A wireframe demonstrating the flow for a user importing properties from a third-party tool.
Here is one of the many wireframes I created at mid-fidelity before the UI design was applied.
Here is one of the home page design iterations resulting from the user testing.